A few years ago, when Oracle was busy buying companies to fill out its front-office cloud offering, RightNow Technologies developed a “day in the life” video that has stuck with me. It was shown at RightNow’s last user meeting as an independent company. In fact, at the conference where it debuted, Oracle announced its acquisition of RightNow. The video’s importance was as a harbinger of things to come in the customer service world. At that point in time, we were struggling with the idea of multichannel support.